Designing a Townhouse for a Family of Four

Project Type: Full Interior Furnishing & Styling
Client: Family of Four
Location: Newly Built Townhouse in Muswell Hill
Design Style: Warm Contemporary with Eclectic and Classic Elements
Scope: Furnishing, Color Palette, Room Styling, wall and window treatment

Background

This newly built townhouse started as a completely unfurnished, all-white interior. Although architecturally well-planned, the space felt cold, impersonal, and empty. The family—two adults and two children—wanted to turn it into a warm and welcoming home that reflected their lifestyle and personality.

“We want it to feel like our home—not a showhouse.”

Design Challenges: Entire house was empty and visually uninviting

• No designated living room—dining area had to serve multiple functions
• Each room needed a unique identity while remaining harmonious
• Create warmth, texture, and personality within a new build
• Design playful yet restful bedrooms for the children

Dining Area – The Heart of the Home

With no separate living space, the dining area needed to do more than serve meals—it had to be a multifunctional, welcoming gathering spot for the whole family.

Design Highlights:

• Warm-toned walls replaced the original blank white surfaces to create depth and coziness
• A Stark Carpets rug with subtle blues brought softness and visual interest
• A bespoke, lounge-style sofa was integrated into the area, with blue cushions tying into the rug for cohesion
• Carefully selected art and accessories added a layer of personality and ease

The space now feels relaxed and personal, with comfort and functionality at its core.

Master Bedroom – Light, Warm, and Elegant

The master bedroom was approached with a softer, more uplifting feel—creating a space that was restful yet expressive.

Key Features:

• A light warm palette set the tone for a serene and airy atmosphere
• A patterned wallpaper feature wall added modern eclecticism and served as a bold, yet tasteful statement
• A mix of modern furnishings and subtle classic elements created timeless comfort
• The overall effect is bright, calm, and elegantly layered—an inviting private retreat

Children’s Bedrooms – Creative, Playful, and Relaxing
The two children's rooms were designed to feel imaginative and fun, yet also soothing and uncluttered.

Design Highlights:

• Custom-selected wallpapers gave each room character and visual warmth
• Color palettes were soft and cheerful, designed to stimulate creativity without overwhelming
• Furnishings were chosen for both practicality and future adaptability
• Decorative elements introduced playfulness while preserving a calm, cozy atmosphere

These rooms are spaces for both rest and imagination, tailored to the children’s evolving needs.

Outcome:

The transformation turned a cold, characterless shell into a warm, inviting family home. Each room now feels purpose-driven, expressive, and comfortable—reflecting both the practical needs and personal tastes of the family.
With thoughtful design choices, layered textures, and a balance of sophistication and playfulness, this townhouse became exactly what the family hoped for: a home that feels authentic, lived-in, and truly theirs.